Our Strategy

Vision

A world where freshwater ecosystems are thriving for biodiversity and people alike

Mission

Our mission is to conserve, restore, and protect freshwater ecosystems through research, education, and practical action using an inclusive community-centered approach so that biodiversity and people alike can experience the benefits of thriving freshwater ecosystems for generations.

Goals

Action

To take conservation action for freshwater habitats and species including habitat protection, restoration, and creation, in or ex-situ captive breeding and reintroduction.

Research

To produce and contribute to freshwater research that aids in conserving and restoring freshwater ecosystems and supports the communities that rely on them.

Support

To champion community-led projects and make available resources for tangible outcomes for freshwater conservation.

Influence

To inform and influence perceptions, practices, and decision-making at the local, national, and global levels for the benefit of freshwater ecosystems and the communities that rely on them.

Values

Interconnectedness

We value both large and small-scale actions and projects that protect and restore the hydrological integrity of freshwater ecosystems and understand that thriving freshwater ecosystems depend on connectivity across geographies and communities. We recognise people as inherently part of ecosystems, and our work aims to promote the intrinsic connection between people and their environment.

Inclusion, Equity, and Justice

Being a diverse, just, and inclusive organisation, with equal opportunities for all demographics is paramount to us. We are committed to continuously improving and monitoring our progress in this area and respect and value the insights of all of our team members on this matter. These values are central to the work that we do and the relationships that we build with our wider communities.

Solution-focused

Freshwater ecosystems are facing huge challenges. We understand the scale of these problems, but focusing on these won’t inspire action. We recognise that we need to focus on what we can do together; taking a positive and proactive approach as communities to make real change and inspire others to join us. We believe that recognising the unique complexities of each project is integral to finding effective solutions.

Local action

We believe supporting local action and building communities will result in a ripple effect globally. We value local people’s knowledge, influence, and perspectives and understand their proximity to projects, and ability to implement tangible action is necessary for long-term conservation.

Collaborative not competitive

Collaborative and supportive community-led strategies yield more sustainable results that last for the long term.